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Directorate of Agriculture (Economics & Marketing) Punjab, Lahore
Food Hubs
Posted by: ikram, on 3/15/2016, in category "Economics & Policy"
Views: this article has been read 2115 times
Location: Pakistan
Abstract: A food hub is a cooperative effort among farmers in a certain region. Using this model, you address your pricing, selling and promotion marketing strategies.............

A food hub is a cooperative effort among farmers in a certain region. Using this model, you address your pricing, selling and promotion marketing strategies. The hub manager handles the logistics of selling to the consumer or commercial customer, and gives you -- the grower -- a commitment to purchase a certain amount of your product. This marketing strategy allows smaller agricultural businesses to share and minimize risk, while also allowing them to compete as a group with large food wholesalers.


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